Identify project goals, conduct user research & competitor analysis to determine product requirements, define target users, determine appropriate information architecture, and establish visual direction with design systems & prototypes.

Collaborate with clients to define KPIs and track project success, leading to an average 20% improvement in measurable outcomes across all projects thus far.

Conduct usability tests and user interviews to identify key user pain points and influence design iterations that improve satisfaction rates by 30%+ on average.

Established scalable workflows for managing freelance design projects, increased the capacity of concurrent projects by 80% without compromising quality.

Led a creative rebranding initiative for the company, and spearheaded the development and launch of the company’s first digital product line, employing iterative design & feedback loops to drive a 25% increase in e-commerce sales.

Re-designed Shopify storefront, enhanced digital storefront navigation, oversaw all front- and back-end e-commerce operations; analyzed website and campaign performance to optimize SEO; and created and implemented an inventory management system that reduced stock discrepancies to 0.

Strategically planned PRDs and managed functional requirements for 400+ client projects, achieving a 90% on- or under-budget completion rate by employing agile methodologies and risk mitigation.

Developed a detailed reporting framework for business analysis, enabling real-time tracking of contract metrics; this initiative empowered the executive team to make data-driven decisions and improved cost-tracking accuracy by 75%.

Spearheaded new hybrid contracts, improving contract compliance by 80%, improving profit margins by up to 400%—and implemented resource planning & invoicing systems, reducing administrative workload by 10-15 hours per week.

Managed and mentored in-house design team and directed bi-weekly scrums, delivering assets in 40-50% less time across each project sprint, while maintaining top-tier creative standards, identifying product goals, and conducting research to determine go-to-market strategy.

Implemented an ERP system across 6 departments, creating procedural documentation and spearheading a new production pipeline that streamlined workflows and reduced pre-production time by 25-35% per project.

Collaborated with cross-functional supervisors to refine processes for large-scale assets & directed the asset team, delivering high-quality assets 40% faster than previously projected, and accelerating projected project end by 10 weeks.

Conducted an in-depth analysis of internal user requirements, informing the development of a new software tool that resulted in an immediate 25-30% decrease in production time spent in-software upon implementation.

Directed daily stand-up meetings to facilitate and identify bottlenecks, consistently allowing for rapid adjustments to management systems and the elimination of roadblocks in under 1 working day.

Spearheaded a process re-engineering project to improve an outdated shot management system by building an external framework with automation capabilities, resulting in a 325% faster input process.